2018-2019 Undergraduate Catalog

FCFA 384 Fashion Retailing, Management, and Branding

Study of the merchandising and management functions in the fashion industry. Philosophies and technologies used by fashion merchandisers and retailers are included. The role of merchandising is analyzed relative to market research, planning and control, pricing strategies, supply chain management, branding and sourcing. Prerequisite: FCFA 270 and 280.