2018-2019 Undergraduate Catalog

MKG 420 Integrated Mkg Communications

Uses discussion, cases, and problems to give experience in making decisions on a firm's promotional mix, and creating and presenting integrated promotional campaigns. Focuses on promotional research; market analysis; campaign, creative and media strategy; budget allocation; creative campaign design; and media selection and scheduling. Prerequisite: MKG 300. Not open to students who have credit in MKG 320.