2018-2019 Undergraduate Catalog

MKG 480 Marketing Strategy

Marketing strategy as a plan for allocating an organization's resources across the elements of the marketing mix to gain a distinctive competitive advantage and to achieve organizational objectives. Strategies of existing corporations may be profiled or a case approach may be used in this project-oriented course. Prerequisite: MKG 300, 310, 325, 350 and one additional MKG elective; senior standing or permission of the department chairperson.