2018-2019 Undergraduate Catalog

TCOM 340 Electronic Media Sales

Types and practices of retail and business-to-business advertising sales. Study includes radio, television, Web-based revenue streams. Skills development in client discovery, qualifying, ad plan creation and presentation, writing and speaking skills, understanding media and the marketplace, audience measurement. Prerequisite: pre-telecommunications core courses with C (2.0) or better grades in each, and a 2.5 grade-point average for these courses. Open only to approved telecommunications majors and minors and approved advertising majors.