2019-2020 Graduate Catalog

Master of Arts in Public Relations

The Master of Arts in Public relations is designed for students who are interested in professional growth and advancement opportunities by acquiring competencies in advanced public relations research, planning, campaigns management, and media analytics. After taking core courses like PR business fundamentals and research methods, graduate students can choose between PR leadership and Media analytics concentrations depending on one’s interests. These concentrations aim to allow graduate students to enhance their learning experience through innovative contents and hands-on approach. We also offer online graduate certificates in corporate and education communication which is a great way to start graduate education. Program requirements include a minimum grade of C or better in each graduate course.

33-39 credits

Required core, 15 credits

JOUR 601Studies in Journalism and Communication Theory

3

JOUR 651Social Media Analytics and Engagement

3

PR 605Business Fundamentals and Entrepreneurship in Public Relations

3

PR 660Public Relations Theories and Applications

3

PR 680Journalism and Mass Communication Research Methods

3

Total Credit Hours:15

Capstone, 3-6 credits

CRPR 698Creative Project

3 OR 6

PR 681Applied Research in Strategic Communications

3

RES 697Research Paper

1 TO 3

THES 698Thesis

1 TO 6

Electives

3-6

Students may complete one concentration listed below to complement the MA in public relations

PR leadership concentration, 12 credits

PR 662Case Studies of Global, Digital and Ethical Public Relations Practice

3

PR 664Public Relations Evaluation Techniques

3

PR 665Public Relations Campaigns

3

3 credits from
ISOM 551Operations Management

3

MGT 500Managing Organizational Behavior

3

MKG 505Survey of Marketing

3

Total Credit Hours:12

Media analytics concentration, 12 credits

JOUR 650Media Audiences and Content Strategy

3

JOUR 652Media Analytics Measurement and Data Management

3

JOUR 653Data Visualization

3

JOUR 654Content Strategy and Media Analytics Consulting

3

Total Credit Hours:12

Total Credit Hours: 33-39