2019-2020 Undergraduate Catalog

Major in Advertising (BA/BS)

48 credits

Required Courses

CCIM 210Professional Development

1

JOUR 101Media and Society

3

JOUR 103Introduction to Media Design

3

JOUR 250Introduction to Advertising

3

JOUR 285Account Management

3

JOUR 302Diversity and Media

3

JOUR 348Strategic Communications and Emerging Media

3

JOUR 352Media Planning 1

3

JOUR 354Advertising Copy & Layout 1

3

JOUR 355Branding for Advertising and Public Relations

3

JOUR 369Internship

0 TO 12

JOUR 382Media Theory and Research

3

JOUR 456Advertising Campaigns

3

NEWS 105Journalistic Storytelling: Introduction

3

NEWS 449Legal and Ethical Issues

3

Select 3 credits from

JOUR 234Information Design I

3

JOUR 368Strategic Communications Design

3

Total Credit Hours:48

Select 3 credits from

JOUR 405Strategic Communications Case Studies

3

JOUR 452Media Planning 2

3

JOUR 454Advertising Copy & Layout 2

3

Students majoring in advertising may add one or more optional concentration areas. If selecting multiple areas or minors outside the journalism department, no more than three credits may overlap. Students selecting an optional concentration area must still complete at least 72 credits in areas outside ICOM, JOUR, NEWS, and TCOM.

Advertising Sales, 15 credits

Open only to advertising majors

MKG 300Principles of Marketing

3

MKG 325Professional Selling

3

TCOM 340Electronic Media Sales

3

TCOM 344Electronic Media Promotion

3

3 credits from

ECON 116Survey of Economic Ideas

3

ECON 201Elementary Microeconomics

3

Total Credit Hours:15

Communication Studies, 12 credits

Not open to students minoring in communication studies

COMM 240Introduction to Interpersonal Communication

3

COMM 290Intercultural Communication

3

COMM 320Persuasion

3

COMM 322Communication and Popular Culture

3

COMM 351Organizational Communication

3

Total Credit Hours:12

Emerging Media, 12 credits

EMDD 101The Digital World

3

EMDD 375Digital Storytelling

3

6 credits from

EMDD 201Web Design and Usability

3

EMDD 210Introduction to Social Media

3

EMDD 211Interactivity Design

3

EMDD 212Digital Image Design

3

EMDD 213Digital Video Design

3

EMDD 214Digital Sound Design

3

EMDD 215Usability

3

EMDD 216Design Thinking

3

Total Credit Hours:12

Event Planning and Management, 12 credits

HOSP 210Customer Service

3

HOSP 262Facilities Planning, Layout and Design

3

HOSP 376Introduction to Event Management

3

HOSP 477Advanced Event Management

3

Total Credit Hours:12

Journalistic Narrative Writing, 12 credits

JOUR 280Writing for Magazines

3

JOUR 328Magazine Feature Writing

3

JOUR 380Long-form Digital Storytelling

3

JOUR 427Advanced Narrative Writing

3

Total Credit Hours:12

Media Analytics, 9 credits

JOUR 182Media Analytics and Content Strategy

3

JOUR 282Media Analytics Metrics

3

JOUR 482Media Analytics in Practice

3

Total Credit Hours:9

Media Presentation and Design, 15 credits

JOUR 206Introduction to Digital Media

3

JOUR 234Information Design I

3

JOUR 241Information Design II

3

JOUR 242Programming for Interactive Media

3

JOUR 320Information Design III

3

Total Credit Hours:15

Photojournalism, 12 credits

JOUR 235Introduction to Photojournalism

3

JOUR 236Photojournalism Lighting

3

JOUR 335Assignment Photojournalism

3

3 credits from

JOUR 332Photojournalism Managing and Editing

3

JOUR 434Advanced Photojournalism Illustration

3

JOUR 437Long-form Photojournalism

3

Total Credit Hours:12

Public Relations, 12 credits

Open only to advertising majors

JOUR 261Principles of Public Relations

3

JOUR 265Public Relations Writing and Publicity Techniques

3

JOUR 485Strategic Communications Campaigns

3

3 credits from

JOUR 385Advanced Writing and Design for Strategic Communications

3

JOUR 397Immersion: Public Relations Project

3 TO 9

Total Credit Hours:12

Sport Marketing and Communication, 15 credits

Open only by permission of the Department of Journalism

MKG 300Principles of Marketing

3

SPTA 190Introduction to Sport Administration

3

3 credits from

ECON 116Survey of Economic Ideas

3

ECON 201Elementary Microeconomics

3

6 credits from SPTA

6

Total Credit Hours:15

Total Credit Hours: 48