2019-2020 Undergraduate Catalog

FASH 488 Fashion Buying, Merchandising and E-Commerce

Gives future fashion retailers the knowledge base to make decisions on buying and merchandising in various retail environments (e.g. store, catalog, e-commerce, m-commerce) to satisfy the customer and to maintain an adequate profit level. Demonstrates mathematical and computer skills in buying and merchandising through the development of a buying plan.

Prerequisite: FASH 384 and MGT 300; and MKG 300 or ENT 342.

Prerequisite or parallel: FASH 415.