2019-2020 Undergraduate Catalog

JOUR 355 Branding for Advertising and Public Relations

Study of brands, branding, and the role of advertising and public relations in brand development. Explores how brands are built, leveraged, measured, and nurtured; the roles brands play in society; trends in brand development; and future of brands.

Prerequisite: JOUR 250 or JOUR 261 or TCOM 345.