2019-2020 Undergraduate Catalog

JOUR 385 Advanced Writing and Design for Strategic Communications

Emphasizes the theory and practice of producing persuasive communications that promote and interpret client and organizational objectives. Focuses on developing strategies aligned with organizational objectives; researching, writing, editing, and designing communication tools in support of organizational objectives; and developing strategic implementation plans to maximize effectiveness of communication tools.

Prerequisite: JOUR 265 and JOUR 368 or JOUR 234 and JOUR 265.