2019-2020 Undergraduate Catalog

JOUR 405 Strategic Communications Case Studies

Strategic planning principles for campaigns and program implementations, including use of communication, public opinion, change, and management theory; crisis planning and communication; issue management; integrated marketing communication; and case study reviews.

Prerequisite: JOUR 352 and JOUR 354 for advertising majors or JOUR 265 and JOUR 368 or JOUR 234 and JOUR 265 for public relations majors.