2019-2020 Undergraduate Catalog

TCOM 344 Electronic Media Promotion

Methods, concepts, strategies, and creation of efficient and effective target-oriented program, audience, image, brand extension, and sales promotion campaigns. Media include radio, television, cable, and Web-based applications, using selected media to reach target demographic markets.

Prerequisite: pre-telecommunications core courses with C (2.0) or better grades in each, and a 2.5 grade-point average for these courses.

Open only to approved telecommunications majors and minors and approved advertising majors.