2019-2020 Undergraduate Catalog

Major in Marketing (BA/BS)

72 credits

Not open to professional selling majors.

Miller College of Business core, 45 credits

ACC 201Principles of Accounting 1

3

ACC 202Principles of Accounting 2

3

BL 260Principles of Business Law

3

ECON 201Elementary Microeconomics

3

ECON 202Elementary Macroeconomics

3

ECON 221Business Statistics

3

FIN 300Principles of Finance

3

ISOM 125Introduction to Business with Integrated Computer Applications

3

ISOM 210Business Information Systems

3

ISOM 249Foundations of Business Communication

3

ISOM 351Operations Management

3

MATH 132Brief Calculus

3

MGT 300Managing Behavior in Organizations

3

MGT 491Business Policy and Strategic Management

3

MKG 300Principles of Marketing

3

Total Credit Hours:45

Core requirements, 12 credits

MKG 310Consumer Behavior

3

MKG 325Professional Selling

3

MKG 350Marketing Research and Analytics

3

MKG 480Marketing Strategy

3

Total Credit Hours:12

15 credits from

BUSA 300Introduction to Sustainability in Business

3

MKG 330Retail Management

3

MKG 345Procurement and Supply Management

3

MKG 369Professional Practice in Marketing

1 TO 3

MKG 375Social Media Marketing

3

MKG 400Product Management

3

MKG 410Marketing Channels

3

MKG 420Integrated Marketing Communications

3

MKG 425Seminar in Advanced Professional Selling

3

MKG 427Sales Management

3

MKG 429Sales Technology Application

3

MKG 431Retail Strategy

3

MKG 432Sales Strategy

3

MKG 450Advanced Marketing Research and Analytics

3

MKG 460Strategic Supply Chain Management

3

MKG 470International Marketing

3

MKG 475Marketing Simulation

3

MKG 476Executing Social Media Marketing

3

MKG 495Seminar in Marketing

3

MKG 497Independent Study in Marketing

1 TO 3

MKG 498Advanced Immersive Project in Marketing

3

Total Credit Hours:15

Total Credit Hours: 72

To assist students in choosing electives from above that are most closely related to a particular career interest, please see the marketing major advisor.

A total of 6 credits may be earned for marketing majors and a total of 3 credits may be earned for marketing minors across a combination of MKG 369, MKG 495, MKG 497, and MKG 498.

To pursue this program, students must have sufficient mathematical preparation to meet the prerequisite for ECON 221. The prerequisite for ECON 221 is a C or better grade in MATH 111 or a passing grade (D- or better) in MATH 132, MATH 161, MATH 162, MATH 165, or MATH 166 and a C or higher grade in ISOM 125. MATH 132 simultaneously substitutes for the University Core Curriculum math requirement.