2020-2021 Graduate Catalog

Master of Arts in Journalism

The Master of Arts in Journalism includes two tracks for completing degree requirements. The first specialization (“Reporting & Storytelling”) focuses on professional-skills training in advanced journalistic storytelling, social media, content strategy, and emerging media technologies. The second specialization (“Media Analytics & Management”) focuses on professional-skills training in analysis of audience data, media management, eye tracking research, data visualization, and media analytics tools. The two-year graduate program includes courses in media theory, sociology of news, and research methods to prepare students to enter and to progress within journalism and communications fields, to achieve leadership positions, and to pursue doctoral education opportunities. Program requirements include a minimum grade of C or better in each graduate course.

36 credits

Core requirements

JOUR 601Studies in Journalism and Communication Theory

3

JOUR 625Journalistic Judgments and Sociology of News

3

JOUR 650Media Audiences and Content Strategy

3

Research methods, 3 credits from

EDPS 641Introduction to Statistical Methods

3

EDPS 642Analysis of Variance

3

EDPS 643Research Design

3

EDST 650Introduction to Qualitative Research

3

EDST 660Ethnographic Research in Education

3

MBA 611Stats and Quantitative Methods

3

PR 680Journalism and Mass Communication Research Methods

3

Total Credit Hours:3

Research requirement, 3-6 credits from

CRPR 698Creative Project

3 OR 6

JOUR 681Applied Research in Journalism

3

THES 698Thesis

1 TO 6

Total Credit Hours:3-6

Media analytics and management concentration, 36 credits

JOUR 651Social Media Analytics and Engagement

3

JOUR 652Media Analytics Measurement and Data Management

3

JOUR 656Media Management and Entrepreneurship

3

Electives

3-6

6 credits from

EMDD 610Theories and Frameworks in Human-Computer Interaction

3

EMDD 620Emerging Media and Design Thinking

3

ICS 624Knowledge Management

3

ICS 645Database Systems and Analytics

3

ISOM 551Operations Management

3

ISOM 654Project Management

3

MBA 601Entrepreneurial Leadership

3

MBA 623Electronic Commerce

3

MGT 500Managing Organizational Behavior

3

MKG 505Survey of Marketing

3

PR 605Business Fundamentals and Entrepreneurship in Public Relations

3

PR 662Case Studies of Global, Digital and Ethical Public Relations Practice

3

Electives

3

Total Credit Hours:36

Reporting and storytelling concentration, 36 credits

JOUR 615Data Journalism and Research Methods

3

JOUR 623Visual Storytelling

3

JOUR 643Emerging Technologies

3

JOUR 653Data Visualization

3

JOUR 655Social and Cross-Media Storytelling

3

Electives

3-6

Total Credit Hours:36