2020-2021 Undergraduate Catalog

TCOM 306 Audiences and Analytics

Study of how media companies collect and analyze structured and unstructured audience data through various analytics tools to support decisions involving content and advertising.  

Prerequisites: TCOM 101 or JOUR 101; TCOM 204, TCOM 206, TCOM 207, and TCOM 284.

Open only to approved telecommunications majors and minors.