2021-2022 Graduate Catalog

JOUR 654 Content Strategy and Media Analytics Consulting

Immersive-learning experience to turn knowledge of media analytics into action for a community partner. Integrates theoretical and applied research in audience analytics and engagement. Students analyze the effectiveness of content strategies employed by a community partner and provide recommendations based on media analytics, metrics, and user experience testing. Prerequisite: JOUR 651, or by permission of the graduate director.